( Project 3 )
Queen of Hearts:
Typography & Branding
Everyone is dealt a different hand... Welcome to Brooke’s.
This is a student made, feature documentary following 19-year-old Brooke Sturgis, a college student who’s life is flipped upside down after unexpectedly going into heart failure. The crew was in need of branding guidelines in elevating the visual representation of Brooke’s triumph amongst the most unthinkable circumstances.
Knowing Brooke personally, I reflected her outward character with an inviting, playful round serif paired with an elegant, bold “Q” and “H” to bring her full story to life. A striking red becomes distinctive of her formidable strength against dark circumstances.
Watch the full documentary here