( Project 1 )
Quiksilver:
From a New Perspective.
Tagger Sunglasses allow us to see the world From a New Perspective: both by protecting your vision and challenging it. The product looks back to the past in their classic, vintage style while also looking forward through their sustainable, environmentally conscious materials. This print series takes all of the nuances that create Quiksilver, deconstructs them, and reconstructs them by showing their understanding of a constantly changing landscape.
( Project 2 )
Kraft Mac & Cheese:
Big Little Kids
Today’s adults are navigating life’s changes the best they can. It’s exciting but along with it can come growing pains. Navigating the workforce, new cities, and other new territories are a daily obstacle for them. In a world that acts so put together, they might daydream about simpler times. Kraft is out to remind the adults out there that everyone is just trying to figure it out. After all, we’re all just big little kids.
This is a copywriting led campaign, showcased in our OOH, Print, and Twitter voice highlighting parallels between our child and adult worlds.
( Strategy & Art Direction )
( Strategy & Copywriting )
( Designer )
( Project 3 )
USPS:
USPS:
We Mailed History
USPS is typically associated with the future. Arrival dates, shipping times, and tracking transit. This OOH campaign highlights where our beloved US shipping service has been before it got to our doorsteps… We turned delivery routes into a museum walkthrough experience for Americans all over the US to literally “reframe” the role USPS has in our history.
( Creative Director )
( Copywriting assist )
( Copywriting assist )
( Project 4 )
Kentucky Fried Chicken:
It’s apparent that KFC’s growth has been pretty stagnant as of late. Colonel Sanders isn’t going anywhere… But he’s been places. We’ve just been alerted that some of Colonel’s history has come to light… and he isn’t the man we think he is. Consumers are prompted to help KFC get to the bottom of this mistake and to show that while his character is quirky, we’re proud to call him the face of fried chicken. In “freeing the Colonel,” we’re setting up KFC to redefine the brand’s voice and introduce annual Free Chicken Day.
This integrated campaign utilizes strategy of exclusivity and mystery to trojan horse an accessible, contagious campaign that positions Colonel Sanders as a main player in the fast food mascot game again.
( Strategy & Art Direction )
( Strategy & Copywriting )
( Project 5 )
Google Fonts:
Google Fonts:
The Road We’ve Taken
“The Road Not Taken” by Robert Frost is, without a doubt, one of the most popular, accessible, quotable pieces of American literature to date. As for its meaning, the central point is making choices. The larger scale of the woods represents the greater epic of Life, and all the choices we’ll be encountered to make on this journey. Google Fonts is joining the climate change conversation in utilizing typopoetry activism in their “The Road We’ve Taken” interpretation of the classic poem. Choices have led us here, but the road before us has yet to be paved.
Each touchpoint of this campaign will reference emerging font technology that has recently been adopted by Google Fonts: Variable fonts. Font files that have for so long been set in fixed variable weights, widths, and italics are now able to be completely manipulated by the user through a slider tool.
Font appearance and character is now up to us. So is our planet.
Watch “The Road We’ve Taken” here
Each touchpoint of this campaign will reference emerging font technology that has recently been adopted by Google Fonts: Variable fonts. Font files that have for so long been set in fixed variable weights, widths, and italics are now able to be completely manipulated by the user through a slider tool.
Font appearance and character is now up to us. So is our planet.
Watch “The Road We’ve Taken” here
( Strategy & Art Direction )
( Strategy & Copywriting )
( Strategy & Copywriting )
( Project 6 )
Grown Alchemist:
The Real Plus
Grown Alchemist uses ingredients that already exist within your skin to help repair it. How can the brand create a bonding point with their audience through this insight?
Well, this brand acts as a mirror of your skin and how it functions to reveal your raw, natural beauty. The way we look in the mirror influences how we treat our topical care, and even deeper ourselves at our core. This campaign empowers its target to shift their perspective from finding beauty on the surface to finding ways to bring their inner beauty outward.
Because really, that’s what Grown Alchemist is about.
( Project 7 )
The Bear Season 3:
The Bear Season 3:
Cut the Tension
Beloved Hulu show, The Bear, has garnered plenty of earned media, award recognition, and a growing fan base since its first season release in 2022. In fact, The Bear Season 2 marks FX’s most-watched hulu premiere with a 70% viewership spike. So, let’s make it even bigger.
There’s lots to love about the show: authentic Chicago roots, relevance to the restaurant industry, and complex character arcs just to name a few. What draws us in more than love, though, is a deeper anxiety the show explores. The show has perfect cuts. Ones with a knife and without.
Link to Case Study here
There’s lots to love about the show: authentic Chicago roots, relevance to the restaurant industry, and complex character arcs just to name a few. What draws us in more than love, though, is a deeper anxiety the show explores. The show has perfect cuts. Ones with a knife and without.
Link to Case Study here
( Strategy & Art Direction )
( Strategy & Copywriting )
( Strategy & Copywriting )