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( Project 3 )

USPS:
We Mailed History

USPS is typically associated with the future. Arrival dates, shipping times, and tracking transit. This OOH campaign highlights where our beloved US shipping service has been before it got to our doorsteps… We turned delivery routes into a museum walkthrough experience for Americans all over the US to literally “reframe” the role USPS has in our history.

( Creative Director ) Sydney Nitschke
( Copywriting assist ) Grant Davis