( Project 6 )
Grown Alchemist:
The Real Plus
Grown Alchemist uses ingredients that already exist within your skin to help repair it. How can the brand create a bonding point with their audience through this insight?
Well, this brand acts as a mirror of your skin and how it functions to reveal your raw, natural beauty. The way we look in the mirror influences how we treat our topical care, and even deeper ourselves at our core. This campaign empowers its target to shift their perspective from finding beauty on the surface to finding ways to bring their inner beauty outward.
Because really, that’s what Grown Alchemist is about.