Beloved Hulu show, The Bear, has garnered plenty of earned media, award recognition, and a growing fan base since its first season release in 2022. In fact, The Bear Season 2 marks FX’s most-watched hulu premiere with a 70% viewership spike. So, let’s make it even bigger.

There’s lots to love about the show: authentic Chicago roots, relevance to the restaurant industry, and complex character arcs just to name a few. What draws us in more than love, though, is a deeper anxiety the show explores. The show has perfect cuts. Ones with a knife and without.

Link to Case Study here