( Project 2 )
Dole:
Dole:
Logo Rework
College students and young adults are moving out of their childhood homes seeking easy, affordable meals and products: we typically reach for ramen packets, chips, prepackaged meals and snacks, etc. While Dole’s fruit products fall within the same price bracket, they aren’t the first pick by many in the young adult age group. This was the perfect opportunity for a branding refresh.
We know Dole as a longstanding, affordable brand with a vast product line and distribution model. While they exist everywhere, they are invisible to most. It’s the perfect time to encourage younger audiences to shop for fresh food with a refreshing new look.
We know Dole as a longstanding, affordable brand with a vast product line and distribution model. While they exist everywhere, they are invisible to most. It’s the perfect time to encourage younger audiences to shop for fresh food with a refreshing new look.