( Project 4 )
Airbnb:
Airbnb:
Airbnb Concierge
Loneliness can be as damaging to health as smoking 15 cigarettes per day according to Forbes.com. Further, people who experience social isolation have a 32% higher risk of early death.
This is an epidemic that deserves immediate attention. How can we bring the digital world closer to the real world? I believe the key is redefining “social media” to encourage shared
experiences, not just sharing them.
Introducing the social touchpoint of Airbnb that brings the current “host” and “guest” experience back to the brand’s bed and breakfast roots: Airbnb Concierge. The new app interface now allows people to take interest in people first, leading to experiences fueled by connections. UX design follows similar swiping techniques as dating apps; however, we’re using it to match users and hosts as well as users with other users.
This is an epidemic that deserves immediate attention. How can we bring the digital world closer to the real world? I believe the key is redefining “social media” to encourage shared
experiences, not just sharing them.
Introducing the social touchpoint of Airbnb that brings the current “host” and “guest” experience back to the brand’s bed and breakfast roots: Airbnb Concierge. The new app interface now allows people to take interest in people first, leading to experiences fueled by connections. UX design follows similar swiping techniques as dating apps; however, we’re using it to match users and hosts as well as users with other users.
( Project 1 )
Year B4:
Hard Love EP
Nashville local band, Year B4, are the next up and coming modern rock band you’ll want to gatekeep from your dad. The band released their debut EP in 2022 and were in need of promotional content, branding material, and striking visuals behind the release of “Hard Love.”
We had so much fun running around Nashville, TN taking band photography, which helped inspire the “old school rock meets Nashville youth” design for the band. Stream “Hard Love” wherever you’re listening!
( Project 3 )
Queen of Hearts:
Typography & Branding
Everyone is dealt a different hand... Welcome to Brooke’s.
This is a student made, feature documentary following 19-year-old Brooke Sturgis, a college student who’s life is flipped upside down after unexpectedly going into heart failure. The crew was in need of branding guidelines in elevating the visual representation of Brooke’s triumph amongst the most unthinkable circumstances.
Knowing Brooke personally, I reflected her outward character with an inviting, playful round serif paired with an elegant, bold “Q” and “H” to bring her full story to life. A striking red becomes distinctive of her formidable strength against dark circumstances.
Watch the full documentary here
( Project 2 )
Dole:
Dole:
Logo Rework
College students and young adults are moving out of their childhood homes seeking easy, affordable meals and products: we typically reach for ramen packets, chips, prepackaged meals and snacks, etc. While Dole’s fruit products fall within the same price bracket, they aren’t the first pick by many in the young adult age group. This was the perfect opportunity for a branding refresh.
We know Dole as a longstanding, affordable brand with a vast product line and distribution model. While they exist everywhere, they are invisible to most. It’s the perfect time to encourage younger audiences to shop for fresh food with a refreshing new look.
We know Dole as a longstanding, affordable brand with a vast product line and distribution model. While they exist everywhere, they are invisible to most. It’s the perfect time to encourage younger audiences to shop for fresh food with a refreshing new look.