( Project 2 )
Kraft Mac & Cheese:
Big Little Kids
Today’s adults are navigating life’s changes the best they can. It’s exciting but along with it can come growing pains. Navigating the workforce, new cities, and other new territories are a daily obstacle for them. In a world that acts so put together, they might daydream about simpler times. Kraft is out to remind the adults out there that everyone is just trying to figure it out. After all, we’re all just big little kids.
This is a copywriting led campaign, showcased in our OOH, Print, and Twitter voice highlighting parallels between our child and adult worlds.
( Strategy & Art Direction )
( Strategy & Copywriting )
( Designer )